Real estate marketing is changing fast 🚨
For years the goal was simple: rank #1 on Google and get the click.
Now buyers and sellers are searching by conversation using AI tools like ChatGPT 🤖
The goal isn’t just ranking anymore…
It’s being part of the conversation when AI gives real estate advice.
Are agents ready f…
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After 22 years in real estate, here’s the hard truth 👇
Most people get into this business chasing freedom, financial freedom, time freedom, location freedom 💭
But many never reach it.
Not because they aren’t smart, not because they don’t work hard, but because this industry never stops changing, markets shift, rates s…
Should you negotiate verbally or in writing? 🤔✍️
For me… it’s always in writing.
In real estate, there is no deal unless it’s signed by both buyer and seller 📝 Verbal “agreements” don’t hold up. Too much gets lost in translation, and details matter.
When it’s in writing, it’s clear. It’s real. And if they accept it……
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East Sac update 🏡⚖️
A proposed 6-story, 300+ unit apartment project on Alhambra Blvd is headed to the Planning Commission for a vote. It would replace vacant warehouses with market-rate units, retail, and parking… but it’s taller than current limits.
So what wins? More housing along major corridors 🏗️ or preserving n…
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Thinking about jumping into real estate full time? Be ready to work 60–100 hours a week at the start ⏳
In the beginning, you are the marketing department, transaction coordinator, showing agent, and negotiator, there’s no leverage yet 🔁
Work with clients at every price point, master strategy and negotiation, find a men…













